For undergraduate Introduction to Public Relations courses. This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
Never before has there been a textbook that completed an examination of the unique practice of public relations occurring within our borders, nor one that specifically recognizes Canadian public relations practitioners. This textbook celebrates public relations in Canada. Canadian PR for the Real World introduces students to the challenging field of Public Relations, a key step in preparing students to hit the ground running after completion of their studies.
By introducing students to PR tactics and best practices, the authors teach students how to think like PR professionals and how to approach PR problems. It also helps them understand what qualities to develop in order to succeed and enter the field with confidence. Public Relations Writing and Media Techniquesis the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals.
Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students,Public Relations Writing and Media Techniquesis also an invaluable resource for public relations practitioners. Exploring Public Relations is the definitive academic text on Public Relations.
This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text.
A leader in the Canadian mass communication market, The Media of Mass Communication offers a unique genre breakdown of the discipline. Beginning with a focus on mass media such as print, sound recordings, movies, radio, television and the internet, it then moves on to mass messages, looking at news, public relations, advertising and entertainment, and finishes with an analysis of mass media issues, including media research, law and ethics, media effects, global mass media, and others.
The new fifth edition has been heavily revised to include the latest changes in the Canadian and American media landscape, including new chapters on movies, entertainment, and Mass Media and Governance. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda.
With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric. This text uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations.
It is appropriate for general public relations campaigns courses as well as those specifically focused on intercultural or international public relations.
FeaturesFeatures 19 real-life international or intercultural cases, complete with critiques, providing a diverse selection of successful and unsuccessful campaigns for students to learn from and analyze. Begins with detailed descriptions of case development techniques, supplying students with a framework for analysis of the cases in the text.
Describes and demonstrates the "ROSTE model, " a system that can be used to critique or develop any public relations campaign, so students can apply their knowledge outside the text or classroom. Includes both mass communication and speech communication theories, making them applicable to courses in journalism, public relations, or communication programs. Incorporates instructions for case development and critique as well as class discussion and analysis, helping instructors to encourage critical thinking in the classroom.
Provides suggested readings and bibliographies to facilitate student research projects and reports. Praise for "International and Intercultural Public Relations" "This is an exciting text that I would include in my library and use.
It is cutting edge and hits all of the targeted marks that I look for in a text. It has up-to-date national and international cases illustrating the intricacies of successful and unsuccessful campaigns. Social media has many advantages for professional communication — but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media.
It offers them strategies for taking advantage of the opportunities of social media while also navigating the ethical, legal, and organisational risks that can lead to audience outrage, brand damage, expensive litigation and communication crises. The book uses stakeholder theory and risk analysis tools to anticipate, identify, address and balance these opportunities and risks. It takes a global approach to risk and social media law, drawing on fascinating case studies from key international jurisdictions to explain and illustrate the basic principles.
Whether you are a corporate communicator, social media manager, journalist, marketer, blogger or student you will find this book an essential addition to your professional library as the first reference point when social media and legal risks arise. This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.
Written in a straightforward, lively style, the book covers: foundational theories, and factors that shape the discipline communication across cultures trends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media.
Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. For what I have seen of the reviews other people gave it, I saw some reviews of people complaining that Comcast Xfinity is not one of the options of the cable providers you have on your app.
And also Previous interface was light years better. Developers Please take a look at this interface perhaps testing with a small child looking over your shoulders to get the true experience of what parents go through trying to use it. First of all— Remove auto play soon as the app is opened between episodes is fine but when first opened it needs to go back to the main screen NOT automatically playing anything.
That is not helpful and completely confusing especially if you stopped mid episode. Also The app showing so much at once is an overwhelming experience for small children and a recipe for attention deficit disorder the way it shows so much content and peepers random interstitials between episodes. Please have a professional in kids programming take a look at this the interface is unfocused and overwhelming for small children.
Just compare it against the previous version which was percent more user and small kid friendly. The following data may be collected and linked to your identity:. The following data may be collected but it is not linked to your identity:. Privacy practices may vary, for example, based on the features you use or your age. Learn More. With Family Sharing set up, up to six family members can use this app. App Store Preview. Description Welcome to the Nick Jr. Jan 21, Version 2.
Ratings and Reviews. App Privacy. Information Seller Viacom International Inc. Size Category Education. Compatibility iPhone Requires iOS 9. Languages English, Danish.
All Rights Reserved. Price Free.
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